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Imagine the coziest of sweaters, made from superfine merino wool sourced from a small farm in New Zealand and spun at a prestigious Italian mill...
VIEW FULL ARTICLEFour years ago Joey Zwillinger was an executive at a "hot" biotech company and making good money. So when he decided to leave to join a start-up making trainers out of wool, friends and family were bemused. "They naturally said I was quite dumb," he says. And that was among the more polite reactions... But for Mr Zwillinger and his co-founder Tim Brown, the creation of Allbirds was not quite the crazy leap of faith that it seemed back in 2014.
VIEW FULL ARTICLEAllbirds, the Silicon Valley startup behind a wildly popular wool sneaker, is pivoting from sheep to trees. The venture-capital darling is unveiling two new models Thursday made with the fibers of eucalyptus trees, effectively doubling its product line. One of its new kicks will be a flora version of its seminal, minimalist running shoe.
VIEW FULL ARTICLEWe tried the Loungers and they are ridiculously soft, breathable, and supportive. They're also machine washable, so any grime isn't permanent, plus it means we
VIEW FULL ARTICLEYou know Allbirds, the ridiculously popular SF-based company that makes the MOST COMFORTABLE AND LIGHTWEIGHT SHOES in existence? Well, they offer kids' shoes now too. And wait for it — they're called Smallbirds!
VIEW FULL ARTICLEIn its first two years, sneaker startup Allbirds sold more than a million pairs of shoes. The San Francisco-based company says it's committed to using sustainable environmental practices to make what it calls "the world's most comfortable shoe." The company is launching Tree, a new line of shoes with material sourced from eucalyptus.
VIEW FULL ARTICLEThe sneaker is crafted from New Zeland's superfine merino wool — unlike most modern models made of synthetic wool — and is the reason behind the flagship shoe's name, the "Wool Runner."
VIEW FULL ARTICLEThe company's first product is machine-washable wool sneakers, but Brown and Zwillinger describe Allbirds as a textile company that strives to be sustainable and create comfortable gear.
VIEW FULL ARTICLEThese sneakers, cult favorites from San Francisco, are made entirely of ultra-soft merino wool and lightweight, super-flexible rubber—which means they feel like walking on a cloud. And they’re also not overly technical-looking like some sportier shoes, so if you’re somewhere people tend to dress up a bit more, you won’t feel underdressed wearing them out and about.
VIEW FULL ARTICLEThe San Francisco-based brand operates mostly online and only had a retail location in the city but just recently, they launched the opening of their second retail location in New York City’s SoHo.
VIEW FULL ARTICLEThere are a couple things about Allbirds that are surprising, but there's one that rises above the rest. It's not that the sneakers are made from New Zealand wool, though wool isn't a traditional choice for shoes and New Zealand isn't exactly the first place we think of when we think of sneakers.
VIEW FULL ARTICLEAllbirds shoes have been good since the start. The brand's wool runner has been a staple—and it added a sister fabrication today. Their latest shoe is made from the pulp of the eucalyptus tree. The mesh knit keeps your feet aired out, and the entire construction maintains the same focus on sustainability that the brand has always been about.
VIEW FULL ARTICLEThe stretchy nature of the material means that they can accommodate growing feet, the wool is good for sensitive young skin, and not having to put socks on your two-year-old means saving at least five minutes every morning.
VIEW FULL ARTICLEAllbirds‘ newest product, a flip-flop, is deceptively simple. The two-year-old startup–which took Silicon Valley by storm with its wool sneakers–is now releasing a sandal made from a piece of squishy, lightweight foam. The base softly cradles your foot when you slip it on, and a polyester strap with a microsuede lining sits snugly between your toes. There’s no doubt it’s a comfortable piece of footwear. Still, to the untrained eye, it looks like any other flip-flop on the market.
VIEW FULL ARTICLEAllbirds elevator pitch: “We set out to make the most comfortable shoe in the world. What we did to do that was strip away every single detail of a current construction of a shoe that is unnecessary and either takes away for comfort or is focused on dropping cost or doing something else that's unrelated to our customer."
VIEW FULL ARTICLEWhen I first laid eyes on a gray pair of Allbirds sneaks, my first thought was that they look a bit like Yeezy’s, and...
VIEW FULL ARTICLEAllbirds is now taking another innovative step forward in sustainable footwear design with a brand new collection, though not in the way you may expect. Today Allbirds is launching a line of sneakers that uses—wait for it—a textile made from tree pulp.
VIEW FULL ARTICLESince when did fashion care about comfort? “It’s a dirty word, so we were warned off it,” says Tim Brown, co-founder of Allbirds, the incredibly sensible shoe company, which Time magazine called “the world’s most comfortable shoe”, and whose fabric one Google reviewer compared to “clouds”. The brand’s neat little woollen trainers, worn by the likes of Leonardo DiCaprio, Mila Kunis, and Emma Watson, are affordable, logo-free, environmentally friendly, and deeply uncool. They have also just sold their millionth pair.
VIEW FULL ARTICLEAllbirds launched around 18 months ago, so their hockey stick growth (forgive the buzzword) is something every startup, especially in the fashion industry, should study. According to their founder, Joey Zwillinger, their success had to do with three things: timing, product and ingenuity.
VIEW FULL ARTICLEAllbirds is making good on their sustainability promise. After winning the hearts (and soles) of Silicon Valley tech bros and gaining fashion clout by collaborating with Outdoor Voices, the ethically made shoe brand heralded for their supremely comfortable wool sneakers have moved on to their next material: trees.
VIEW FULL ARTICLENow the business is dipping its toes into bricks-and-mortar spaces. In May, a flagship Allbirds store debuted in San Francisco, and starting today, an Allbirds pop-up shop, in partnership with three Los Angeles brands, will be open in Grand Central Market on Broadway in downtown L.A. through July 31.
VIEW FULL ARTICLEReduce your carbon footprint one step at a time with these sustainable sneakers.
VIEW FULL ARTICLENow comes the Allbird, a knit wool loafer. In uncomfortable times, Silicon Valley has turned to a comfortable shoe. If there’s a venture capitalist nearby, there’s probably a pair of Allbirds, too.
VIEW FULL ARTICLETim Brown, a World Cup soccer player from Wellington, New Zealand, and Joey Zwillinger, the head of an eco-friendly algae-chemical company, met through their wives a while back, and, observing a trend toward workplace informality, went into business with a loose idea: knitted woolen sneakers.
VIEW FULL ARTICLELeonardo DiCaprio takes his footwear choices very seriously — so much so that he just invested his money in one of his favorite sneaker brands. The environmentally conscious actor has teamed up with sustainable footwear company Allbirds, news that comes hot on the heels of the brand’s latest launch: a sustainable, eco-friendly sole unveiled on the label’s debut flip-flop.
VIEW FULL ARTICLEBut the 18-month-old company is ready to venture outside the tech bubble. Today the company is announcing $17.5 million in Series B funding, led by Tiger Global Management, bringing its total equity funding to $27.5 million. With this newest infusion of capital, Allbirds will open a store in New York City, the company’s most popular market, on September 14th, with plans to open more locations across the country in 2018; its first store opened in San Francisco in May
VIEW FULL ARTICLEToday, Outdoor Voices and Allbirds unveiled their first-ever collaboration. And when you consider the brands’ minimal aesthetics, Instagram clout, and shared philosophy of staying active (whatever that looks like for you) and being comfortable while you do it, it’s pretty much a no-brainer that the two would team up.
VIEW FULL ARTICLEMeet (and shop) Allbirds' Wool Loungers in four colors — a smart-looking, just as comfortable slip-on version of its original silhouette
VIEW FULL ARTICLEMaximum comfort has just been achieved... Both social media titans, Allbirds and Outdoor Voices have built their brands around soft materials, tonal color palettes, and embodying the idea of comfort "during everyday adventures."
VIEW FULL ARTICLEFrom Italian luxury label Ferragamo selling a capsule collection of scarves made from orange fibresto Australian brands making togs from plastic fished from the ocean there is, to borrow from the tech world, some "disruption" happening in the world of sustainable fashion.
VIEW FULL ARTICLEAllbirds may be the next big thing in anonymous luxury. Next in line for disruption: sneakers...
VIEW FULL ARTICLEThe shoe industry has a big carbon footprint, thanks in part to the fact that many shoe parts—including plastic soles, logos and shoelace tips—are made from petroleum. Retail startup Allbirds is testing an eco-friendly alternative: SweetFoam, a new material made from parts of sugarcane that would otherwise be discarded (thereby releasing climate change–causing carbon dioxide into the air).
VIEW FULL ARTICLETODAY's Donna Farizan met up with the founders of Allbirds footwear in San Francisco, a startup that specializes in sneakers made from all-natural wool, to find out how what inspired their sustainable and innovative line that’s coveted by tech giants and celebrities alike.
VIEW FULL ARTICLEJoey Zwillinger and Tim Brown, the brand’s founders, chatted with Postmedia News about launching their wool-focused footwear brand in Canada, what their footwear brand is all about — and why comfort and sustainability is possible in the footwear space.
VIEW FULL ARTICLEA visionary designer and an entrepreneur have joined forces to create environmentally sustainable footwear. Comfort and fashion have not been easy bedfellows, but on the hilly streets of San Francisco, pedestrians have found the middle ground. A start-up consultant who I meet for coffee one morning in Hayes Valley is wearing simple shoes from Allbirds – medium-thickness soles, laces that match the body – natch, telling me that San Franciscans are proud to finally be able to wear a home-grown brand.
VIEW FULL ARTICLEIt all comes back to the wool. The idea to build the business around a natural fiber came to co-founder Tim Brown, a native of New Zealand, or as he calls it, “the land of 29 million sheep.”
VIEW FULL ARTICLEFootwear maker Allbirds has a new shoe out today. The company's latest design doesn't just refresh Allbirds' casual silhouette, it also utilizes a unique new material—a textile spun from eucalyptus fiber.
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